What is marketing?
What can be marketed?
Marketing’s role in the business
Segmentation, Targeting & Positioning
The Marketing Mix
Marketing Communications or MarCom or Integrated Marketing Communications (IMC)
Extended Learning (60 points)
Internet Marketing Strategy
The Five Ps of Internet Marketing
Website 101 – Your front line of Internet Marketing
Basic Search Engine Optimization (SEO)
Additional SEO Techniques
Additional Internet Marketing Strategies
SMT200 – Strategic Marketing Test and Exams (40 Points)