0(0)

ASSMT200 Strategic Marketing

  • Course level:

Topics for this course

15 Lessons

Strategic Marketing

What is marketing?
What can be marketed?
Marketing’s role in the business
Segmentation, Targeting & Positioning
Branding
The Marketing Mix
Product Management
Marketing Communications or MarCom or Integrated Marketing Communications (IMC)
Extended Learning (60 points)

Internet Marketing Strategy

Placeholder
Free